No template kits. No drag-and-drop bloat. Every page is structured so an AI bot can quote it and a 64-year-old patient on an iPhone SE can book on it. The site you're reading right now is the example.
Most dental agency sites are the same template kit with a different logo. Professional-looking. Convert at 0.8%. Invisible to ChatGPT. We build custom — hand-written, no page builders, committed to a Git repo you own.
Pages aren't laid out by visual whim — they're laid out around the schema graph. MedicalProcedure per service, FAQPage on procedure pages, Physician per provider, MedicalClinic at the top. The structure is what gets you cited.
Sub-1.5s LCP on a mid-tier Android over 4G. Images served as WebP and AVIF with proper srcset. Critical CSS inlined. Zero render-blocking JavaScript. Lighthouse scores in the 95+ band on every page we ship — not just the homepage.
WCAG 2.2 AA on every page. Focus states that work. Color contrast that passes. Tap targets above 44px. Screen-reader-tested with VoiceOver and NVDA. ADA-compliance lawsuits against dental practices are up — we treat accessibility as a delivery requirement, not a final-week sweep.
Appointment-request forms on a BAA-covered host (Formstack Healthcare or JotForm HIPAA), never on a Google or Facebook pixel. Conversion pings server-side via GTM Server-Side with no PII. GA4 only on non-PHI pages. Piwik PRO or Plausible on the booking pages.
Because a dentist did review it. Every procedure page goes through your clinical sign-off before publish. No AI-spun word salad. Author bios on every long-form page with credentials and license numbers — E-E-A-T signals AI engines weight heavily.
WordPress on a host you control. Domain at Cloudflare Registrar or Porkbun in your name. Git repo on your GitHub. Theme licensed to you, not us. If you fire us, the site keeps running on the same login you had on day one.
Sitemap, schema graph, content inventory. Wireframes for every unique page type. You sign off before a pixel is designed.
Custom design in Figma. Real content in the comps, not lorem ipsum. Two rounds of revisions included. Brand kit, type system, color tokens delivered as part of the file.
Hand-coded theme, schema baked in, forms wired to HIPAA-safe endpoints, accessibility QA, page-speed pass. You see staging on day one of build week one.
Migration with redirect map. Search Console and GBP linked. Schema validated. Repo handed to you. Training session for your front desk on the WP back end.
Solo or 2-doctor build: $8,500 one-time. Design, build, content for up to 12 pages, schema, HIPAA-safe forms, migration, training. Monthly hosting bundled into the $997 Growth retainer, or $97/mo standalone.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
Ten things every dental practice should demand from a marketing agency. Most won't put these in writing. We do — every engagement letter.
Yes. Theme licensed to you, code in a Git repo on your GitHub account, domain in your name at your registrar, hosting account in your name. If you fire us, you change the WordPress admin password and that's the whole offboarding.
WordPress for about 90% of practices. It's the format you'll be able to maintain with any future vendor, your front desk can update content without us, and the ecosystem of dental-friendly plugins is mature. Astro for higher-end cosmetic and implant practices where the design ambition and page-speed budget justify a static-first build. No Wix, no Squarespace, no Duda — none of them play well with the schema and tracking dental needs.
8 weeks from kickoff to launch for a standard build. We have a 6-week fast lane available for practices that already have content and brand assets ready. We won't do 2-week builds — they are template swaps with your name on them and they cost you the next three years of SEO.
WCAG 2.2 AA is built into every page we ship and audited before launch. Lawsuits against dental practices over accessibility have risen sharply since 2022. The "accessibility overlay" widgets sold by some vendors do not actually shield you and have themselves been sued. We do the underlying work.
Yes. Full redirect map from the old URL structure, schema preserved or upgraded, content carried forward and improved rather than discarded. We have done a dozen redesigns where organic traffic was flat the month after launch and up 20–40% by month three.
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.