No long contracts. No setup fees. You own your domain, your GBP, your content, your social — from day one.
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
A senior reviewer looks at how ChatGPT, Perplexity, Gemini and Copilot describe your practice and sends a hand-written 1-page assessment within 48 hours. No card. No call required.
Ten things every dental practice should demand from a marketing agency. Most won't put these in writing. We do — every engagement letter.
Most do. We don't — and we think that's a feature, not a bug. Long contracts protect bad agencies from being fired. We'd rather earn your business every month than lock you in. The industry-wide month-5 churn cliff exists because agencies underdeliver and clients can't leave; we deliberately removed that trap.
Domain registered in your name from day one. Google Business Profile in your name. Hosting in your name (we recommend providers; you pay them directly). Social handles in your name. All content licensed perpetually to you. If you ever leave Thorli, you keep everything we built — and we hand over admin access within 7 days.
None. The $497 paid AEO audit credit applies to your first month of Growth if you upgrade within 30 days.
ACH (preferred) or credit card on file. Billed monthly in advance on the 1st. Annual prepay saves you one month (12 months for the price of 11).
Yes, any time. Upgrade applies immediately (pro-rated). Downgrade applies on the next billing cycle.
Each additional location is priced at Foundation tier scope. So a 3-location practice on Growth would be Growth ($997) + 2 × Foundation-scope add-on ($497 each) = $1,991/month. DSOs and 10+ location groups get a custom Enterprise tier — contact us.
Foundation: a delivery team contact (response within 1 business day). Growth: a dedicated account strategist who knows your practice plus a quarterly strategy call.
We pulled it. The tools that would have justified the $2,497 price (AI receptionist, two-way patient inbox, recall and reminder SMS, mystery shopper, live review polling) all depend on integrations — Twilio Voice + SMS, real Google review APIs, Whisper transcription — that we haven't finished building. Selling them today would be selling vapor. Authority returns as "Early access for the first 10 practices" once those integrations ship.
Paid ad spend (you pay platforms directly — we never markup ad spend). Custom video production beyond the included monthly piece. Branding refreshes / new logos. Multi-language content. CRO sprints on existing pages outside the AEO scope. We will quote these as add-ons; we never sneak them in.
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.