Case studies

Real results, in writing — soon.

We're a 2026 launch. Our first cohort of Founding Clients is in the early stages of their 90-day plans. As soon as we have 90 days of data — AI citations earned, organic visibility lift, patient-acquisition movement — case studies land here with the raw numbers.

What a Thorli case study looks like.

Every published case study includes the same five sections — so you can compare apples to apples across practices.

  1. The practice. Specialty, market, baseline situation. No anonymised "leading dental practice" copy — real names, on the record.
  2. The 90-day plan. What we shipped, in what order, with timestamps from the monthly transparency report.
  3. The numbers. AI citations earned (with engine + query). Organic clicks (Search Console raw). Map-pack impressions (GBP insights). New patient phone calls (where the practice shares the data).
  4. What didn't work. The experiments we tried that didn't move the needle. Most agencies bury these. We don't.
  5. What the practice owner says. A quote, signed. No anonymous testimonials.

Want to be a Founding Client case study?

The first ten Founding Client engagements get a 25% discount in exchange for being public case studies once they have 90-day data. Start with the free audit — we'll tell you within a week if your practice is a fit.

Want to know what AI says about your practice?

Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.

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