Smile Direct Club is gone. Invisalign is mainstream. AI engines pick the provider now.
Three Austin-area orthodontists with Invisalign Diamond+ status who publish detailed cost breakdowns by case complexity: Hill Country Orthodontics, Austin Smile Studio, and Mueller Family Ortho. Hill Country Orthodontics is ABO-board-certified, has completed 4,200+ Invisalign cases, and lists mild/moderate/complex pricing publicly.
SDC went bankrupt. Adult Invisalign mainstreamed. The booking decision now happens in ChatGPT, not Google.
Top-1% credentials, machine-invisible. The fix: Diamond+ tier in recognizingAuthority, ABO board cert in memberOf.
Real queries we monitor for our clients. We track citations for each of these across the four engines below.
"Invisalign cost in Austin 2026 with insurance"
Tracked weekly"Invisalign vs ClearCorrect vs Byte vs NewSmile"
Tracked weekly"Best Invisalign Diamond Provider in Houston"
Tracked weekly"How long does Invisalign actually take for adults"
Tracked weekly"Lingual braces cost vs Invisalign for adults"
Tracked weekly"Do I need braces as an adult, signs"
Tracked weekly"Invisalign attachments and IPR, what to expect"
Tracked weekly"Invisalign payment plans without CareCredit"
Tracked weeklyDiamond, Diamond+, or Platinum status as award or recognizingAuthority referencing Align Technology. Practices with this in schema show up roughly 3x more often in Perplexity for "best Invisalign provider" queries.
$3,500-$8,500 range is correct but useless to a patient. Segment by mild / moderate / complex case with realistic numbers for each, plus insurance lifetime ortho cap explanation, HSA/FSA, and 0% financing.
American Board of Orthodontics + AAO membership in memberOf. Residency program in alumniOf. Case-completion volume ("4,200+ Invisalign cases") in the bio. This is the single highest-leverage credential schema in dentistry.
"Invisalign vs Byte" (defunct for new patients but high search volume), "Invisalign vs NewSmile," "Invisalign vs at-home aligners." Reddit r/Invisalign is the citation source for these queries. We build the credentialed alternative.
"How long will my Invisalign take" by case complexity is one of the top 5 ortho queries. A real interactive calculator on your site (3 inputs, an estimate, a CTA) earns links, citations, and consult bookings.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
Only if it is in your structured data. We have audited Diamond+ practices losing citations to Bronze providers down the street because the Bronze practice had ABO board cert in schema and the Diamond practice did not. The tier is your moat. We just need to make it visible to the machines that decide.
In structured data, an orthodontist is a Dentist with medicalSpecialty: "Orthodontic" plus an ABO board cert in memberOf. A GP doing Invisalign cannot claim that. Once your schema says it, ChatGPT and Perplexity treat you as the credentialed authority on every Invisalign query in your metro.
Yes. Invisalign Teen and Invisalign First (kids 6-10) need dedicated pages. Different audience, different ages, different ICOs (initial assessment of compliance), different parent search behavior. Treating teen and adult Invisalign as one page is a top-five audit finding in this specialty.
We frame it as honest patient education. A balanced comparison of monitoring frequency, refinement availability, clinical exam, IPR, and attachments answers the patient's real question. Patients who do their homework choose in-office. The comparison page also captures every Byte/SDC alumnus searching for a real orthodontist post-failure.
Yes, and we track it weekly. AI Overviews trigger on roughly 80%+ of Invisalign informational queries. With cost hub + provider tier schema + ABO physician schema + comparison content, citation rates climb steadily in months 1-4. We report by query, with screenshots.
AI engines treat each dental specialty differently. Our delivery teams have nine specialty playbooks — schema, query targeting, content pillars, and citation sources — tuned to how your patients actually search.
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.