The dental-marketing industry has a trust problem. We spent six months talking to dentists who'd been burned — agencies who held their domains hostage on renewal, charged 5x markup on Google Ads spend, generated AI-content medical pages without dentist review, and locked them into 3-year auto-renewing contracts.
Every Bill of Rights item below maps directly to a specific pattern of agency abuse we documented. They aren't marketing copy. They're commitments — enforceable in your engagement letter — that we won't do what others have done to you.
The ten promises, explained.
1. Month-to-month. Cancel anytime. No cancellation fee. Long contracts protect bad agencies. The industry month-5 churn cliff exists because agencies underdeliver and clients can't leave. We removed that trap.
2. You own your domain. Always. Registered in your name from day one at Cloudflare Registrar (or your registrar of choice). We never put domains in our name "to make management easier." That's the most common hostage pattern in dental marketing.
3. You own your Google Business Profile, social accounts, and all content. Every GBP we manage uses your Google account. Every social handle is created in your name. Every blog post, image, video, and schema markup is licensed perpetually to you.
4. No long-term contracts. Ever. Some agencies offer "discounts" for 12-month or 24-month commitments. Those discounts are how they lock in bad work. We don't offer them — and we don't want them.
5. No setup fees on Foundation or Growth. What you see is what you pay. The $497 deep AEO audit is optional and credits toward your first month if you sign up.
6. Transparent pricing — published on the site, not hidden behind a sales call. The industry hides pricing because high prices die on contact with comparison shopping. We don't have anything to hide.
7. Monthly transparency report — every change, every shipped asset, every AI citation. You'll know exactly what we did, what moved, and what didn't. No "we're working on it" black box.
8. A signed BAA with every client. HIPAA by default. If your marketing agency hasn't signed a Business Associate Agreement with you, they're exposing you to legal risk. We will sign one on day one of every engagement and use only HIPAA-eligible tools (Twilio, Plausible, encrypted forms) — never Mailchimp, never Klaviyo, never anything that can't sign a BAA. Effective from day one of Thorli\'s US entity registration, which is in progress.
9. No AI-generated medical content without licensed dentist review. AI is an accelerant, not a replacement for medical accuracy. Every piece of clinical content goes through a US-licensed dentist consultant before it ships. E-E-A-T isn't optional in dental SEO; it's the floor.
10. Clean handoff if you leave — all assets transferred within 7 days. If we're not earning our keep, you should be able to leave gracefully. We document everything, package it, and transfer it. No retention games. No "we still hold your DNS" surprises.
If we ever break one of these.
The Bill of Rights is in Schedule A of your engagement letter. If we ever materially violate one of these promises, you have a right to terminate immediately with no further obligation — and we'll refund your most recent month's retainer.
This is the agency we wish existed when we talked to those first 100 dentists. So we built it.