TikTok, Instagram, and YouTube — the three platforms where dental discovery actually happens in 2026. 12 posts a month across 2–3 platforms. Every clip cleared against HIPAA and ADA before it ships.
Daily-posts-on-every-platform is an agency margin strategy, not a patient-acquisition one. We ship 12 posts a month across 2-3 platforms picked for your specialty. Every clip cleared against HIPAA and ADA before it ships.
Cosmetic = before/after Reels and ceramist-craft clips. Ortho = transformation timelines. Pediatric = practice-culture and behind-the-chair. General GP = hygiene-myth debunks and procedure explainers. Implant = before/after with full HIPAA Authorization on file and FTC disclosure if any patient comp was involved.
The format that wins in 2026. Native upload per platform (never the watermarked TikTok re-post on IG — algorithms down-rank visible watermarks). On-screen text built for sound-off viewing, captions auto-generated and manually corrected.
No identifiable patient appears in a single clip without a signed 45 CFR §164.508(a)(3) Authorization on file. The signed copy lives in your Notion vault before the clip ever enters the queue. The cost of a missed gate: $10K–$50K OCR penalty plus a state-board complaint.
No "best in the city" superlatives without proof. No "specialist" claims unless the provider is actually board-certified in the specialty. No diagnostic advice ("if you have this symptom, you have X") — that's practicing medicine via the platform and gets cited by state boards. We have the list of trigger phrases.
On Growth, YouTube is treated as long-form indexed content — chapters that map to People-Also-Ask queries, schema, dentist on camera answering the procedure questions we already know are driving search volume. Perplexity, ChatGPT (via Bing), and Google AI Overviews all cite YouTube heavily for medical queries.
We ship the 12 polished posts. Stories are a daily behavior that has to come from inside the practice — front desk, hygiene team, the doctor between patients. We provide the templates and the prompts; you press record. Anything else is the agency pretending to be you, which is the thing patients can smell instantly.
Content plan approved by you and the consulting DDS reviewer. One in-practice shoot day (or a remote-direction call if you prefer to film yourself) produces 4–6 weeks of source footage.
Editor cuts to platform-native specs. HIPAA Authorization confirmed file-by-file. ADA + state-board sweep. You approve every clip before it queues.
Posts go live on schedule. Engagement and save-rate tracked. Top performers flagged as Spark Ad candidates for paid amplification (separately, from your ad budget — no markup).
Real numbers — saves, watch-through, DM volume, profile visits, follow conversions. Not "impressions." Written work log on your private client URL, same as the rest of the engagement.
Cosmetic + Invisalign: Instagram Reels primary, TikTok secondary, YouTube long-form add-on. Pediatric: Instagram + Facebook (parents). General GP / family: Instagram + YouTube Shorts. Implant + full-arch: YouTube (long-form explainer) + Instagram + paid amplification on Meta. Ortho: TikTok + Instagram. We will not run LinkedIn for B2C dental — the audience is not in patient-acquisition mindset and the CPM is 8x what it should be.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
Ten things every dental practice should demand from a marketing agency. Most won't put these in writing. We do — every engagement letter.
The same vertical 7–15 second clips repurpose to Instagram Reels, YouTube Shorts, and Facebook Reels with no rework — that's why we shoot for the format, not for the platform. If TikTok goes dark, the only thing that changes is where the post is published. We have a documented contingency plan and the rights to every clip we shoot are yours regardless.
Because algorithms reward completion rate and save rate, not post volume. 12 well-edited, compliance-cleared, specialty-targeted clips outperform 30 recycled stock-photo carousels on every metric that actually correlates with consults. The 30-posts-a-month pitch is a unit-economics decision, not a results decision.
In two ways. We can do an in-practice shoot day quarterly (the higher-output model), or we coach your team on phone-shot vertical video and direct remotely (the lower-cost model). Both are on the pricing page. The doctor's face on camera consistently outperforms third-party stock footage by 3–5x in saves and follow conversion.
Yes, with a signed HIPAA marketing Authorization for the specific use, an FTC disclosure if the patient received any incentive (including free or discounted treatment), and an ADA "results vary by individual case" disclaimer. We will not queue a single before/after without all three. It is not optional and it is not paranoid — it is the floor.
Followers are not the goal. Booked consults from social are the goal. We optimize for saves, DM volume, and link-in-bio clicks to the booking page — the metrics that correlate with patient acquisition. Practices that play the follower-count game end up with 50K random followers and zero new patients. We have seen that pattern enough times to refuse to chase it.
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.