For specialties / Pediatric Dentistry

AEO for pediatric dental practices.

Parents google compulsively before they book. Your job is to deserve that research.

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We track "pediatric dentist near me" + sedation-safety citations weekly — across all four AI engines.
The mom buyer

85% of pediatric dental decisions are made by mothers, mostly on a phone, mostly after 8pm.

Mobile, anxiety-loaded, YMYL. AI Overviews trigger on ~88% of pediatric dental queries — and AAPD.org wins them by default.

Where most pediatric sites fail

Cartoons everywhere. ABPD nowhere.

Cute imagery sells the trust. ABPD-in-memberOf sells the citation. Most pediatric sites do the first and skip the second.

In the wild

Sample AI queries we tune for

Real queries we monitor for our clients. We track citations for each of these across the four engines below.

  • ChatGPT

    "When should my baby first see the dentist 2026"

    Tracked weekly
  • Perplexity

    "Is nitrous oxide safe for a 4 year old"

    Tracked weekly
  • Gemini

    "Pediatric dentist that takes Texas Medicaid"

    Tracked weekly
  • Google AIO

    "Best pediatric dentist in Charlotte for special needs child"

    Tracked weekly
  • ChatGPT

    "Thumb sucking effects on teeth, when to worry"

    Tracked weekly
  • Perplexity

    "Dental sealants for kids cost 2026"

    Tracked weekly
  • Gemini

    "Frenectomy for tongue tie baby cost"

    Tracked weekly
  • Google AIO

    "Sensory friendly dentist for autistic child near me"

    Tracked weekly
The five pillars

What we ship in your first 90 days.

First-visit-by-age hub.

Separate sub-pages for 6-12 months, toddler, school-age, teen. Each with what to bring, what to expect, AAPD age-1 guidance, and FAQ schema. Targets the #1 pediatric query family.

ABPD + AAPD physician schema.

Physician with medicalSpecialty: "PediatricDentistry", memberOf (AAPD), recognizingAuthority (ABPD), residency program in alumniOf, hospital privilege for OR cases as affiliation.

Medicaid/CHIP landing page (where applicable).

Explicit list of accepted state Medicaid plans, eligibility, scheduling. "Pediatric dentist that takes Medicaid" is 14K+ monthly US searches and severely underserved. If you accept it, you should own this query in your metro.

Sensory-friendly / special-needs content.

A real page (not a paragraph) explaining how you accommodate autistic, sensory-sensitive, and special-needs patients. Photo of the calming room. Description of the protocol. AI engines reward this and so do parents.

Bilingual content if your ZIP demands it.

Spanish parallel pages with proper inLanguage tagging and hreflang. In bilingual markets this is the difference between dominating the metro and losing 30% of search volume to a competitor 4 miles away.

$5K-$10K lifetime value per pediatric patient family (ages 1-18).
$100-$250 patient acquisition cost (family unit includes 2-3 kids).
~88% Google AIO trigger rate on pediatric informational queries.
75-85% consult acceptance once parents book.
Pricing

One simple choice. Month-to-month.

No contracts. No setup fees on Foundation or Growth. You own your assets from day one.

Foundation

For: AEO baseline + local visibility
$597 /month
  • AEO citation tracking · 4 AI engines
  • Schema deployment (one-time)
  • Google Business Profile management · 4 posts/mo
  • 2 blog posts / month (dentist-reviewed)
  • Review acquisition · 25 outreaches/mo
  • AI Visibility Score · monthly
  • AI Growth Simulator · view-only
  • Month-to-month — own everything
Most chosen

Growth

For: Our most chosen tier
$997 /month
  • Everything in Foundation, plus:
  • +4 long-form blog posts / month
  • +8 GBP posts + 12 social posts / month
  • AI Visibility Score · weekly
  • Schema audit + ongoing optimization
  • Reputation outreach · 50/mo
  • AI Growth Simulator · full
  • AI Multi-Language Outreach · drafts
  • AI Practice Valuation Tracker
  • AI Daily Huddle Brief · 7am email
  • AI Weekly Business Review · Monday 6am
  • Quarterly strategy call
  • Month-to-month
  • You own everything
  • HIPAA-aware on day one of registration

Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.

Specialty FAQ

Questions, answered.

Our office is the cutest in town. Is that not enough?

It is enough to convert a parent who walks through the door. It is not enough to put you in front of the parent in the first place. AI engines do not see cuteness; they see schema, credentials, and content. We make the inside-the-office magic match the outside-the-office visibility.

Half our patients are on Medicaid. Will showing that hurt our private-pay growth?

Almost never. Private-pay parents do not avoid Medicaid-accepting practices; they do avoid practices that look like a Medicaid mill. A dedicated Medicaid page (with the rest of the site demonstrating clinical excellence and credentials) wins both pools simultaneously.

We do laser frenectomies for tongue tie. Big traffic opportunity?

Yes. "Tongue tie" has 60K+ monthly US searches and "frenectomy" sits around 22K. Lactation consultants drive much of this. A dedicated page with the procedure, the laser used, before/after of speech and feeding outcomes, and pricing wins the family from the lactation referral and the AI engine simultaneously.

How do you handle reviews from frustrated parents (long waits, behavior issues)?

We help you respond professionally, document the patient flow improvements, and surface the 5-star reviews that mention the doctor by name. The goal is not to scrub negativity; it is to give AI engines balanced, credentialed signal so the citation tone is "great care, occasional scheduling delays" rather than "mixed reviews."

Can you actually move the needle for pediatric in 90 days?

Yes. The first-visit hub, Medicaid page (if applicable), and ABPD schema typically lift citation rates inside 60 days. Phone-call volume tracks 30-45 days behind that. You will see the new family bookings before the quarterly report shows the trend.

By specialty

A different AEO playbook for each kind of practice.

AI engines treat each dental specialty differently. Our delivery teams have nine specialty playbooks — schema, query targeting, content pillars, and citation sources — tuned to how your patients actually search.

Want to know what AI says about your practice?

Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.

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