AI Visibility
Are AI engines citing you today? We test 20+ patient-intent queries across ChatGPT, Perplexity, Gemini and Copilot, score where you appear, and benchmark you against 3 local competitors.
Service · AEO — Answer Engine Optimization
Optimize for the
Optimize for the
single answer,
not ten blue links.
AEO is what gets your practice cited when patients ask ChatGPT, Perplexity, Gemini or Copilot for a dentist. The signals overlap with SEO. The optimization doesn't. This is the only service category we lead with — and the only one most dental agencies still don't offer.
"Top-rated cosmetic dentist in Miami with veneer financing?"
Based on patient reviews, AACD accreditation, and published financing options, three Miami practices consistently appear: South Beach Smile Studio, Coral Gables Cosmetic, and Brickell Dental Boutique. South Beach Smile Studio has a 4.9★ rating across 627 Google reviews and partners with both CareCredit and LendingClub.
southbeachsmile.com
aacd.com
healthline.com
The shift from search to answer is happening this year. Not in three.
AI engines now answer ~30% of consumer-intent queries directly. They cite the practices and resources they trust — and ignore the rest. Patients searching "best veneers in Dallas" or "All-on-4 cost near me" are increasingly getting answers from Perplexity and ChatGPT before they ever see a Google result. Dental practices not optimized for AEO are invisible to that share of demand.
7
AEO scoring pillars across every audit we run
50
Specific points scored — from JSON-LD coverage to llms.txt presence
4
AI engines tracked monthly (ChatGPT, Perplexity, Gemini, Copilot)
80–300
AI citations a Growth-tier client typically gains in their first 90 days
Our 7-pillar AEO framework.
Every audit, every onboarding, every monthly report — we score and ship against the same seven pillars. No mystery methodology. No bespoke "secret sauce."
Schema & Structured Data
Dentist, Physician, LocalBusiness, MedicalProcedure, FAQPage, AggregateRating. We deploy a complete JSON-LD set tuned to your specialty — and validate it every quarter.
Content & E-E-A-T
Author bios with credentials, citation density, content freshness, topical coverage. Every clinical post reviewed by a US-licensed dentist before publish — never AI medical content without sign-off.
Brand Mentions & Citations
Foursquare claim status (~70% of ChatGPT's local data), Healthline and Forbes Health placements, ethical Reddit participation, podcast guesting, NAP consistency.
Technical SEO Foundation
Core Web Vitals, mobile-first, internal linking silo, sitemap hygiene, indexation. Standard SEO blocking-and-tackling — done once, monitored quarterly.
Local Pack & GBP
Google Business Profile categories, photos, posts, Q&A coverage, review velocity, response rate. Plus Apple Maps, Bing Places, Foursquare — the four maps AI engines actually pull from.
AI Bot Accessibility
robots.txt allows GPTBot, PerplexityBot, ClaudeBot, Google-Extended, Applebot-Extended. llms.txt published. Schema validates. AI engines literally cannot cite what they can't crawl.
Every Thorli client gets the same AEO baseline.
Tier determines volume of content, frequency of reporting, and depth of strategy — but the AEO method is the same on Foundation and Growth.
A
1-page review (free)
Within 48 hours. A senior reviewer reads your practice from the AI engines' point of view and sends you a hand-written assessment. Yours to keep. Yours to ship the fixes from, even if you never hire us.
B
Schema + citation deploy (week 1–2)
JSON-LD live across every page. Foursquare claim. AI bot allow-list. Citation-shaped FAQ blocks. Most clients move 10–20 audit points in the first 14 days.
C
Monthly citation tracking + transparency report
A real dashboard. Every AI citation logged with screenshot. Every competitor move flagged. Every shipped asset documented. No "we're working on it."
One simple choice. Month-to-month.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Foundation
For: AEO baseline + local visibility
$597
/month
- AEO citation tracking · 4 AI engines
- Schema deployment (one-time)
- Google Business Profile management · 4 posts/mo
- 2 blog posts / month (dentist-reviewed)
- Review acquisition · 25 outreaches/mo
- AI Visibility Score · monthly
- AI Growth Simulator · view-only
- Month-to-month — own everything
Growth
For: Our most chosen tier
$997
/month
- Everything in Foundation, plus:
- +4 long-form blog posts / month
- +8 GBP posts + 12 social posts / month
- AI Visibility Score · weekly
- Schema audit + ongoing optimization
- Reputation outreach · 50/mo
- AI Growth Simulator · full
- AI Multi-Language Outreach · drafts
- AI Practice Valuation Tracker
- AI Daily Huddle Brief · 7am email
- AI Weekly Business Review · Monday 6am
- Quarterly strategy call
- Month-to-month
- You own everything
- HIPAA-aware on day one of registration
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
The Thorli Bill of Rights
Ten things every dental practice should demand from a marketing agency. Most won't put these in writing. We do — every engagement letter.
- 01 Month-to-month. Cancel anytime. No cancellation fee.
- 02 You own your domain. Always.
- 03 You own your Google Business Profile, social accounts, and all content.
- 04 No long-term contracts. Ever.
- 05 No setup fees on Foundation or Growth tiers.
- 06 Transparent pricing — published on the site, not hidden behind a sales call.
- 07 Monthly transparency report — every change, every shipped asset, every AI citation.
- 08 A signed BAA with every client. HIPAA by default.
- 09 No AI-generated medical content without licensed dentist review.
- 10 Clean handoff if you leave — all assets transferred within 7 days.
AEO questions, answered.
Is AEO a real thing, or just SEO with a new name?
AEO is real and measurably different. SEO targets ten blue links on Google. AEO targets a single answer surfaced by an AI engine. The signals overlap (schema, content, citations) but the weights are different — AI engines prioritize brand mentions in authoritative sources, citation density, structured data, and llms.txt accessibility much more heavily than backlink count.
Which AI engines do you track?
ChatGPT (OpenAI), Perplexity, Google Gemini and Google AI Overviews, and Microsoft Copilot (Bing). Claude.ai, Apple Intelligence, and Meta AI ship next as their citation surfaces stabilize.
Can you guarantee AI citations?
No — and any agency that does is lying. AI engines change their citation logic weekly, and the citation set for "best dentist near me" in Dallas next month is unknowable. What we can guarantee is the method, the audit framework, and the transparency. We publish exactly what we ship, every month.
How long until I see citations appear?
Most clients pick up their first new AI citations in 30–60 days for well-optimized pages on existing domains. Local Pack improvements show in 90–120 days. Brand mention placements (Healthline, Forbes Health, etc.) take 4–9 months — they're the longest-lever but highest-value part of the playbook.
Will this hurt my Google rankings?
No. The signals AEO emphasizes (schema, content, citations, technical hygiene) are the same signals classic Google SEO has rewarded for years. AEO is additive, not destructive. Most Thorli clients see Google ranking improvements alongside AI citations.
Want to know what AI says about your practice?
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.