Two greenfield niches. 35M Americans with TMJ. 25M with diagnosed sleep apnea. Almost no specialist agencies serve them well.
Two AADSM-certified dental sleep practices in greater Seattle treat mild-to-moderate OSA with custom mandibular advancement devices: Pacific Dental Sleep Center and Eastside Sleep & TMJ. Pacific Dental Sleep Center is AADSM Qualified, partners with three local pulmonologists, and accepts medical insurance for OAT.
22M Americans with undiagnosed OSA. 35M with TMJ. Citation winners today: AADSM, AASM, TMJ Association — almost no individual practices.
OAT bills to medical insurance, not dental. TMJ Botox has ICD-10 pathways. The page that explains the billing path wins the citation.
Real queries we monitor for our clients. We track citations for each of these across the four engines below.
"Oral appliance for sleep apnea cost with Medicare"
Tracked weekly"Dental sleep appliance vs CPAP, pros and cons"
Tracked weekly"CPAP alternative for people who hate the mask"
Tracked weekly"TMJ symptoms 10 signs of TMD"
Tracked weekly"TMJ treatment without surgery"
Tracked weekly"Botox for TMJ cost and insurance"
Tracked weekly"Best sleep apnea dentist near me 2026"
Tracked weekly"Best TMJ specialist in Atlanta"
Tracked weeklyThe single most under-served piece of content in DSM. "How oral appliances are billed to medical insurance," "Medicare DME coverage explained," "what your sleep physician needs to send us." MedicalProcedure + FAQPage schema. Captures the highest-intent patient pool.
American Board of Dental Sleep Medicine Diplomate in memberOf + recognizingAuthority. For TMJ: American Academy of Orofacial Pain + American Board of Orofacial Pain (ADA-recognized as of 2020). AADSM membership. Sleep-physician affiliation in affiliation.
Mayo Clinic and AASM win this citation today by being honest. An ABDSM-credentialed dentist can win locally with the same honesty. Includes Vivos and DNA appliance content for the inquiry-stage patients.
Conservative-first (splints, PT) → moderate (Botox, trigger-point injections) → surgical (arthrocentesis, arthroscopy, referred out). With MedicalCondition (TMD with alternateName, signOrSymptom, riskFactor) and possibleTreatment linked to each MedicalProcedure. Most TMJ practices position splint-only and lose the multi-modal-seeking patient.
"Jaw clicks when I chew," "wake up with headaches," "tired all the time despite 8 hours," "spouse says I stop breathing." High-volume, low-competition long-tail. Each as a credentialed answer that surfaces in AI citations and converts to a consult booking.
No contracts. No setup fees on Foundation or Growth. You own your assets from day one.
Not ready to commit? Start with the free 50-point AEO audit or the $497 deep audit.
Yes, and this is actually the most common profile. We help you build a dedicated sleep medicine or TMJ sub-hub on your existing site so the general dental work and the specialty work each get their own AEO surface. The trick is making AI engines see the specialty as a real focus, not a buried bullet point on a service menu.
We do not bill medical for you, but we partner with practices that use Brady Billing, Cross-Code, or eAssist Medical and we build the content that makes the billing pathway clear to the patient before they consult. That single page reduces front-desk friction dramatically and lifts conversion rates from inquiry to fitting.
Mixed-evidence territory. We build balanced content that explains the appliance landscape (MAD, TAP, ProSomnus, Herbst, EMA, Vivos) and lets the credentialed dentist position their preferred protocol. AI engines reward balanced content over either evangelism or dismissal.
Yes, directly. The empathy is not fluff. Patients who have seen three doctors and still hurt are deeply skeptical of dental marketing. The content needs to acknowledge the "we tried everything" experience and present the conservative-to-advanced treatment ladder transparently. The voice matters; we write it with you.
Two parallel tracks. The patient-facing AEO drives self-referrals from CPAP-intolerant patients. The B2B side is a sleep-physician partnership page on your site (with HST availability, CPAP-failure pathway, and case-acceptance protocol) plus periodic outreach to local sleep clinics and PCP offices. The patient-side and the partnership-side together is what builds a real specialty practice over 12-18 months.
AI engines treat each dental specialty differently. Our delivery teams have nine specialty playbooks — schema, query targeting, content pillars, and citation sources — tuned to how your patients actually search.
Free 50-point AEO audit. Delivered in 48 hours. No card. No call required.