# Thorli

> The first marketing engine built for AI search. Get your dental practice cited by ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. Month-to-month. You own everything. Pricing on the site, not behind a sales call.

Thorli is a US-based dental SEO and Answer Engine Optimization (AEO) agency built for the AI-search era. We help dental practices in general dentistry, cosmetic dentistry, orthodontics, oral surgery, pediatric dentistry, periodontics, endodontics, implants, and dental sleep medicine become citable by AI engines.

## Core pages

- [Homepage](https://thorli.com/): What Thorli is and why AEO matters for dental practices in 2026.
- [AEO Service](https://thorli.com/services/aeo/): Our flagship Answer Engine Optimization service — 7-pillar framework, schema, citations, monthly reporting.
- [Pricing](https://thorli.com/pricing/): Foundation $597 / Growth $997 per month. Month-to-month, no setup fees.
- [Free 1-page AEO Review](https://thorli.com/free-aeo-audit/): Hand-written assessment of how AI engines describe your practice. Delivered within 48 hours by a senior reviewer.
- [Bill of Rights](https://thorli.com/bill-of-rights/): The ten promises every Thorli engagement includes — month-to-month, you own everything, HIPAA by default.
- [About](https://thorli.com/about/): Why we built Thorli and how we work.

## Specialty playbooks

- [General + Family Dentistry](https://thorli.com/for/general/): AEO playbook tuned for General + Family Dentistry practices.
- [Cosmetic + Veneers](https://thorli.com/for/cosmetic/): AEO playbook tuned for Cosmetic + Veneers practices.
- [Orthodontics + Invisalign](https://thorli.com/for/orthodontics/): AEO playbook tuned for Orthodontics + Invisalign practices.
- [Oral + Maxillofacial Surgery](https://thorli.com/for/oral-surgery/): AEO playbook tuned for Oral + Maxillofacial Surgery practices.
- [Pediatric Dentistry](https://thorli.com/for/pediatric/): AEO playbook tuned for Pediatric Dentistry practices.
- [Periodontics](https://thorli.com/for/periodontics/): AEO playbook tuned for Periodontics practices.
- [Endodontics](https://thorli.com/for/endodontics/): AEO playbook tuned for Endodontics practices.
- [Prosthodontics + All-on-X Implants](https://thorli.com/for/implants/): AEO playbook tuned for Prosthodontics + All-on-X Implants practices.
- [Dental Sleep Medicine + TMJ](https://thorli.com/for/sleep/): AEO playbook tuned for Dental Sleep Medicine + TMJ practices.

## Services

- [Answer Engine Optimization (AEO)](https://thorli.com/services/aeo/): Answer Engine Optimization (AEO) for dental practices.
- [Dental SEO](https://thorli.com/services/seo/): Dental SEO for dental practices.
- [Google Ads + LSA](https://thorli.com/services/google-ads/): Google Ads + LSA for dental practices.
- [Web Design](https://thorli.com/services/web-design/): Web Design for dental practices.
- [Reputation Management](https://thorli.com/services/reputation-management/): Reputation Management for dental practices.
- [Social Media](https://thorli.com/services/social-media/): Social Media for dental practices.

## Latest writing

- [The Bill of Rights every dental practice should demand](https://thorli.com/bill-of-rights-for-dental-marketing/): Every Thorli engagement comes with a Bill of Rights — ten written promises that override any conflicting contract terms, every one of them written because we watched a dentist get burned by its opposite. Here is the full Bill of Rights, the patterns that made each clause necessary, and the test you can apply to any agency you are considering.
- [AEO for All-on-X implant practices: how to beat ClearChoice](https://thorli.com/aeo-for-all-on-x-implants/): Full-arch implants are the highest-dollar dental sub-niche and the most contested. ClearChoice dominates Google paid and organic with a national ad budget that no independent practice can match. But on AI search, the gap collapses — and the independent practices that get the schema, cost content, and credentialing right can outrank ClearChoice on the queries that actually drive consults. Here is the playbook.
- [AEO for orthodontists: the playbook](https://thorli.com/aeo-for-orthodontists-playbook/): Orthodontics is one of the most AI-search-heavy dental sub-niches in 2026. Adult patients researching Invisalign trigger Google AI Overviews on 80–90 percent of informational queries, and ChatGPT now actively ranks orthodontists for "best Invisalign provider in [city]" searches. Here is the orthodontist-specific AEO playbook: the queries that matter, the schema to deploy, the authority signals to chase, and the content shapes that actually get cited.
- [Why month-to-month dental marketing contracts matter](https://thorli.com/month-to-month-dental-marketing-contracts/): Most dental marketing agencies still require 12 or 24-month contracts with cancellation fees. The reason is simple: it protects them from being fired in month 5, which is when most dentists realize the agency has not delivered. Month-to-month contracts protect the practice. Annual contracts protect the agency. Here is the real math, the churn-cliff data, and why we built Thorli to do the opposite.
- [AEO vs SEO for dentists: same signals, different optimization](https://thorli.com/aeo-vs-seo-for-dentists/): AEO and SEO share a foundation — clean technical setup, schema, GBP, fresh content — but they diverge in how content is shaped, which off-page signals matter, and which engines they target. SEO is about being one of ten blue links. AEO is about being one of two or three named recommendations. Here is the technical comparison, and how dental practices should think about running both in parallel.
- [The 50-point AEO audit framework we run on every dental practice](https://thorli.com/50-point-aeo-audit-framework/): The full 50-point AEO audit framework we use on every dental practice that comes to us — seven pillars, scored individually, weighted into a single composite. AI Visibility, Schema, Content & E-E-A-T, Brand Mentions, Technical, GBP, and AI Bot Accessibility. Here is exactly what we test, how we score it, and what good and bad practices look like at each pillar.
- [How ChatGPT picks dental practices to recommend](https://thorli.com/how-chatgpt-picks-dental-practices/): When a patient asks ChatGPT "best dentist in Dallas," the model does not pick at random and it does not (mostly) read your website. It walks a specific data pipeline: Foursquare and Bing Places for the candidate set, brand-consensus signals from Healthline, Reddit, and Wikipedia for the ranking, and structured data and on-page citations to break ties. Here is the actual logic, with the pieces dental practices can influence.
- [What is AEO and why every dental practice should care in 2026](https://thorli.com/what-is-aeo-and-why-dental-practices-should-care/): AEO is Answer Engine Optimization: the practice of getting cited by ChatGPT, Perplexity, Gemini and Google AI Overviews when patients ask which dentist to see. AI engines now influence roughly one in three dental research decisions, and AI-referred patients convert four to twenty times better than organic search. Here is what AEO actually is, how it differs from SEO, and what dental practices need to do in 2026 to stay visible.

## Contact

- Email: hello@thorli.com
- Website: https://thorli.com/